09th June 2006
Just finished a really nice job for a new client. I loved it! He was lukewarm. Yet it was a billion times better than his own attempt at copywriting (not conceit, just plain fact).
So I asked him, what was" wrong" with it? His answer? It isn't long en...
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25th May 2006
Everybody's got something to lose with any risk they ever take. Equally, everybody who is prepared to risk something stands to gain so much. Life's a gamble and there's little that's predictable or certain. That's what makes it so exciting!
So why do s...
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20th May 2006
Copyright 2006 John Beavis
Ever made a decision that you really wish you hadn't? We all have, so, you're in good company, but when it comes to copywriters, what company do you want to keep?
There are a lot of writers out there. The strange thing is ...
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